Role: Lead Product Designer, User Researcher
As part of the Weedmaps interview process, all product design candidates are asked to complete a design challenge. Helping create, but never having taken it, I thought it would be beneficial to run through the exercise myself.
Traveling can often be hectic, and things may come up that affect your plans. Design an experience where travelers can order food from restaurants at an international airport.
To start things off, I wanted to see what was already out in the market. For this exercise, I focused on two apps—Grab and At Your Gate.
Both ordering apps had similar features and functionality, but At Your Gate had a slight edge over its competition. Grab only offered pickup, while At Your Gate had delivery as well. At Your Gate also gave its users the option to choose a pickup time and get step-by-step directions to the restaurant when picking up the order.
Usually this would be done with a bigger sample size, but for the purpose of this case study I limited the participants to 5. I wanted to understand travelers' mindsets, likes, dislikes, pain points, habits, and behaviors when eating at international airports.
Thanks to a survey conducted by Ipsos called "Air Travelers in America," I was able to gather vital statistics about air travel.
An in-airport ordering app for passengers, flight crews, and airport employees. Pick a restaurant and order ahead for dine-in, pickup, or delivery.
Easy sign up with automatic selection of country and language based on mobile device.
For convenience, a boarding pass scanner can be used to quickly sync travel details to the app.
Using data gathered from the boarding pass, users will receive a notification showing how much time they have left before departure.
Filters include delivery fees for price conscious individuals and dietary restrictions for travelers on strict diets.
Order tracking to keep users up-to-date with information. Don’t know where to go? Just tap the GPS enabled navigation.
Just in case, I would run another user test before launch to make sure there's no major issues. Post launch, I would look at app reviews and speak to customer support to get a feel for overall user sentiment.
This doesn’t take into account partnerships with restaurants, airports, and services. All of which would pose a set of constraints I didn’t have to worry about for this exercise.